Are you ready to redefine Groupon’s Customer Lifecycle Strategy?
Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses. We connect people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking, and celebrates success. If you want to take more ownership of your career, then you’re ready to be part of Groupon.
Our Growth Marketing Team enables every aspect of the customer experience to focus on attracting and engaging customers, and improving lifetime value at every stage of their journey.
As Marketing Manager – Retention Strategy, you will drive initiatives and programs to build greater loyalty, develop deeper relationships, and increase revenue and LTV amongst Groupon’s consumers.You will be responsible for developing the strategy to retain our active customers – identifying unmet needs, ideating solutions and partnering with key stakeholders to ensure timely execution. This role is a part of the new and exciting Growth Marketing team focused on driving healthier customer lifecycles, and you will help ensure that we build a healthy customer base once they’ve been activated or reactivated.
We’re a “best of both worlds” kind of company. We’re big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We’re curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?
Responsibilities:
Program Development
You will define scope and vision, manage prioritization, maintain the optimization roadmap, identify and align with partners and be the main point of contact for stakeholder updates
Craft portfolio of customer lifecycle management offerings for key consumer segments with emphasis on driving retention and loyalty, and establish the business cases to support funding
You will partner with other marketing channels, business teams and senior leadership to provide strategic direction, establish program priorities, and build/present roadmaps to achieve Consumer Lifecycle Marketing goals
Program Delivery
You will partner with cross-functional stakeholders to build and communicate the Operational Plan. Key stakeholders include – Push Channels, Merchandising, Revenue Management, Finance, Product
Partner with Growth Marketing Analytics to track, analyze and communicate key metrics
Requirements:
You have 5+ years of experience in Consumer Lifecycle Marketing, with strong understanding of Consumer Lifecycle Marketing concepts
Bachelor’s Degree, MBA preferred
You have designed and executed marketing or consumer facing programs with a focus on consumer retention
Experience partnering with senior leaders across product, engineering, operations, finance, and marketing teams to deliver integrated, consumer-facing solutions
Storytelling – to illuminate a vision, opportunity, business case, and/or business output
You have developed deep business insights through dashboards and via spreadsheet models
You have strong analytical skills, with the ability to be deep in the data and to distill executive-level insights
You are willing to get your hands dirty to extract/analyze data and execute programs
You have a bias for action, with experience driving results in a fast-paced, dynamic environment
Groupon – 17 days ago – save job – report job – original job
BenU Undergrad Business 