Responsibilities include:
Market intelligence – understand our buyers and competitors.
Develop product positioning and messaging that differentiates our products from the market.
Assist with gap analysis and assess current state; develop action plans for effective content marketing / product marketing strategies.
Translate technical language into market-facing messaging that the broader marketing team can leverage across channels.
Communicate with sales to refine each product’s value proposition
Collaborate with the marketing team to create content (sales collateral, website copy, blog posts, video scripts) to articulate our message.
Collaborate with the marketing team on integrated marketing campaigns to build awareness and generate demand.
Requirements:
Minimum of 5 years of experience in product marketing for a technology company.
Software industry experience a big plus.
Excellent written and verbal communication skills
Be a quick learner who can hit the ground running.
Marketing automation software experience a plus (HubSpot, Pardot, etc.)
This full-time position reports directly to the VP Marketing. Compensation includes salary commensurate with experience and a complete roster of employee benefits including 401(k) matching, tuition reimbursement, major medical, dental, vision and life insurance. Local candidates are given first priority. You must be legally able to work in the United States. We are an equal opportunity employer.
ABOUT US
Datalogics is a key channel for several enterprise PDF toolkits; our business focuses on enabling software developers to bring their products to market faster and with superior capabilities.
Interested? Please email your resume in plaintext or PDF format.
Job Type: Full-time
Experience:
Pardot: 1 year (Preferred)
HubSpot: 1 year (Preferred)
Marketing: 5 years (Required)
Work Location:
One location
Management:
Team Lead
BenU Undergrad Business 